Ucked.A brand designed to live on screen.
An app needs an identity that works digital-first. We built a logo, palette and visual system optimised for the icon, the store and the interface.
Client
Android app
Sector
Tech / Apps
Focus
Visual identity for digital contexts
Activities
Logo, palette, app visual system
The challenge
The app had no visual identity designed for digital: no consistent system for icon, store and interface, which made it hard to stand out among other apps in the same category.
The app had no visual identity designed for digital: no consistent system for icon, store and interface, which made it hard to stand out among other apps in the same category.
The problem
The app had no visual identity designed for digital: no consistent system for icon, store and interface, which made it hard to stand out among other apps in the same category.
The solution
We built a logo, palette and visual identity system optimised specifically for digital contexts — app icon, store screens, interface — designed for instant recognition.
The result
A brand that is recognisable at every digital touchpoint, from the store icon to the app screens.