Works / Ucked
Ucked. A brand designed to live on screen.
An app needs an identity that works digital-first. We built a logo, palette and visual system optimised for the icon, the store and the interface.
- ClientAndroid app
- SectorTech / Apps
- FocusVisual identity for digital contexts
- ActivitiesLogo, palette, app visual system
01
The problem
The app had no visual identity designed for digital: no consistent system for icon, store and interface, which made it hard to stand out among other apps in the same category.
02
The solution
We built a logo, palette and visual identity system optimised specifically for digital contexts — app icon, store screens, interface — designed for instant recognition.
03
The result
A brand that is recognisable at every digital touchpoint, from the store icon to the app screens.