Paradigm.An identity that conveys reliability.
In a market of established players, they needed an identity able to convey solidity from the very first contact. We built the logo, palette and guidelines from scratch.
Client
Low-code solutions company
Sector
Tech / B2B Software
Focus
Positioning and reliability
Activities
Logo, palette, brand guidelines
The challenge
The brand had to position itself as a serious technology partner in a market dominated by established players, but it didn't yet have a visual identity capable of conveying reliability.
The brand had to position itself as a serious technology partner in a market dominated by established players, but it didn't yet have a visual identity capable of conveying reliability.
The problem
The brand had to position itself as a serious technology partner in a market dominated by established players, but it didn't yet have a visual identity capable of conveying reliability.
The solution
We built a logo, palette and brand guidelines system from scratch, designed to convey solidity and technical expertise across every material, from the website to sales presentations.
The result
A consistent identity on every channel that conveys reliability from the first contact with the brand.