Works / Blu Star
Blu Star. A work shoe that stands out on social media.
Blu Star is a well-established company in the world of safety footwear. We handle its social media and ad campaigns, bringing a technical product into the language of video content.
- ClientBlu Star
- SectorSafety footwear / PPE
- FocusSocial media and ads management for a well-established company
- ActivitiesSocial media management, product video production, ad campaigns
01
The problem
Safety footwear is bought for protection and reliability, but on social media the winner is whoever grabs attention in a few seconds. The product needed to be presented in a modern way, without losing the solidity of a company with an already strong name.
02
The solution
Vertical video content designed around the product, with close-up shots, lighting and movement that highlight materials and details, supported by ad campaigns to put the content in front of the right audience.
03
The result
A more recognisable social presence, consistent with the brand's standing, and a flow of content and campaigns managed by us, with no operational burden for the company.