Ketoo

Services / Brand Identity

A recognisable brand before it even speaks.

A logo isn't enough to build a brand. We build complete visual identities — from strategy to design — able to communicate who you are consistently on every channel.

  • 100%

    Tailor-made identities

  • 07+

    Years of branding experience

  • 360°

    Consistency at every touchpoint

  • 0

    Pre-packaged templates

The real point

The problem isn't the logo. It's consistency.

Many companies have a polished logo but an inconsistent identity: different colours from one channel to another, a tone of voice that keeps changing, materials that don't look like they belong to the same brand.

That's why we always start from complete guidelines — logo, palette, typography, tone of voice — before producing any content or material.

  • 01Logo & visual system

    A symbol that works in every context.

    We design logos made to be recognisable on every format and surface, from favicon to signage, together with a consistent palette and typography.

  • 02Tone of voice & guidelines

    How the brand speaks, not just how it looks.

    We define a distinctive tone of voice and complete guidelines, so every piece of content — from a post to packaging — stays consistent over time.

  • 03Packaging & materials

    The identity you can touch.

    We design premium packaging and physical materials that reflect the same polished identity online, for a consistent brand experience everywhere.

In practice

How we build an identity.

A structured path that starts from strategy and ends with a complete visual system.

  • 01Research & positioningWe analyse the market, competitors and the brand's distinctive values.
  • 02Concept & logoWe develop the creative concept and the logo system.
  • 03Visual systemWe build the palette, typography and complete guidelines.
  • 04ApplicationWe apply the identity to every touchpoint, digital and physical.

Case Studies

  • 01

    Brand Identity — Low-code solutions company

    An identity that conveys reliability in a technical sector.

    The brand had to position itself as a serious technology partner in a market dominated by established players.

    Intervention: Logo, palette and guidelines system built from scratch

    Focus: Perceived reliability and consistency across every material

    Result: A consistent identity on every channel

  • 02

    App branding — Android app

    An identity designed to work digital-first.

    The app needed a distinctive identity designed for icons, store and interface, not just for traditional materials.

    Intervention: Logo, palette and visual system optimised for digital contexts

    Focus: Instant recognition on the store and app interface

    Result: A brand recognisable on every screen

  • 03

    Brand Identity — SaaS platform

    From a startup with no identity to a recognisable brand.

    The project started from zero: no established visual identity and no guidelines to grow consistently.

    Intervention: Complete visual identity and brand guidelines

    Focus: Solid foundations to grow consistently in the market

    Result: An identity ready to scale

Positioning

Without consistency, even the most beautiful logo is quickly forgotten.

The real advantage of a solid identity shows when every touchpoint — from the website to packaging — tells the same story. Before that point, it's just a nice, isolated logo.

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