Madonna della Stella.A resort that now tells its story well.
Madonna della Stella already had the right experience to offer its guests. What was missing was a way to tell it: brand identity, social media marketing and content production designed to bring online what people live in person.
Client
Seaside resort
Sector
Hospitality / Tourism
Focus
Brand identity and social presence
Activities
Branding, editorial plan, content production
The challenge
The resort ran its social media sporadically and its visual identity was out of step with the real guest experience: the photos didn't convey the level of service, and the online presence wasn't generating direct bookings.
The resort ran its social media sporadically and its visual identity was out of step with the real guest experience: the photos didn't convey the level of service, and the online presence wasn't generating direct bookings.
The problem
The resort ran its social media sporadically and its visual identity was out of step with the real guest experience: the photos didn't convey the level of service, and the online presence wasn't generating direct bookings.
The solution
We built a consistent brand identity system — palette, typography, tone of voice — and set up an ongoing editorial plan with dedicated content production, designed to tell the real experience of the stay.
The result
A more active community and visual material that finally matches the resort's positioning, usable on every channel — from the website to social media and ad campaigns.