Works / Madonna della Stella
Madonna della Stella. An event venue that now tells its story well.
Madonna della Stella already had the right experience to offer its guests. What was missing was a way to tell it: brand identity, social media marketing and content production designed to bring online what people live in person.
- ClientEvent venue
- SectorEvents / Receptions
- FocusBrand identity and social presence
- ActivitiesBranding, editorial plan, content production
01
The problem
The venue ran its social media sporadically and its visual identity was out of step with the real guest experience at its events: the photos didn't convey the level of service, and the online presence wasn't generating direct event enquiries.
02
The solution
We built a consistent brand identity system — palette, typography, tone of voice — and set up an ongoing editorial plan with dedicated content production, designed to tell the real experience of a reception.
03
The result
A more active community and visual material that finally matches the venue's positioning, usable on every channel — from the website to social media and ad campaigns.